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Do old domains have any advantage from newer sites?

1959 Microwave

1959 Microwave (Photo credit: SportSuburban)

People often times talk about new domains – and how soon will Google index the site…but what about the old websites and its pages and previous rankings, how does that apply to what Google is doing?  What are the algorithm updates doing to those older domains?

If you have not updated your website since before Y2K – you probably have some updates to do to your website.

Matt Cutts talks about Old Domains

The fact is – most older sites tend to put the page creation process on “cruise control” at times.  The same vigor that got you to the top of the rankings in “the old days” with your seasoned, older domain – has much of the same value today…sometimes even more.

“The advice that I can gives you as the owner of the site that has been around for 14 years is to take a fresh look at your site. A lot of time if you land on your site and you land on a random website from the search results, even if they have been in business for 14-15 years, sometime the haven’t updated their template or their page layout or anything in years, and it looks like, frankly, a stale older site, and that sort of thing where users might not be as happy about that.”
Matt Cutts – Google

So basically – fight to stay number one or in the top ten.  Be hungry like these new site people are being.  You have to continue to push out new content, look at social sharing, new ways to do things – essentially you need to have your old domain stay current.  Old domain doesn’t mean you have to do “old” things with it.

If the site you are running is a WordPress site – there are tons of new, fresh themes out there to give you old site a new look.  If you’re not WordPress – many of the other platforms are doing the same.

The importance of historical web traffic in ranking a site?

TrafficJam

TrafficJam (Photo credit: Wikipedia)

Many people who make their living online are interested in the subject of historical web traffic. What is historical web traffic and how can it be used? In order to define the terms you must look to see the traffic that a given website has gotten over a certain period of time.  Alexa rankings are some of the ways that web traffic can be counted.

Historical Web Traffic

Individuals keep a ranking ordinarily of the traffic that has come to a website over a period of time, anywhere from the past 3 months to the past 5 years. Those who are looking at these patterns can determine which unique visitors have come to their website over a given period of time.

It is really helpful to see the type of traffic the site has gotten and where it has come from. These are some of the things that to find when getting to know the site well. Most people use google website analaytics and google tracking tools to get the statistics on some of the traffic that has come their way.

They can use these options to view the traffic and take advantage of the things necessary. There are lots of ways to gauge the traffic coming into a website Having traffic counters, and so forth is one of the ways to do this. These are just some of the ways site owners can make sure they have the traffic they need.

Page Rank History

Those who use wordpress can also find out how their website has been performing over time. It is important for individuals to find since they need to track their websites history, and make sure that they make any necessary amendments or adjustments to the website in question.

Server Tools

Another way to find how many hits the blog or website is getting is to use server tools. For those who wish to see website statistics on their own or someone else’s website they can use domain.com/webalyzier to find the statistics of a particular site. Domain.com is one of the sites that you can use to find the statistics and take advantage of the server tools. Another possible place to check website stats and page history is domains.com or stats.com.

Other places to check would include stats.domain.com or domain.com/statistics. Successful owners use these to access traffic stats that may be needed to find their own stats or stats for a particular website. A note is that you as the website owner need to enable these tools first. They are helpful tools and something to bear in mind in order to track the traffic as it comes to a site.

Another tool that may be in your arsenal to look up information on sites you don’t own is traffic estimate. You can enter any website or blog to find out how much traffic the site had over time. This is also a way to find the google page rank of the site, Alexa rank to find out the traffic that the site has.

Many people can find the information they need and can find the ways to locate their historical traffic data as it comes in. It is always good to note this information to draw conclusions about what direction to go in next with the website. It is simply necessary information that owners can use when trying to adjust the website.

Some individuals also want to find their historical page rank as they want to find out whether adding items such as a banner ad would be helpful or appropriate. These are some of the things to use to analyze traffic patterns These are the ways to find out information about how others view the website.

A bit about Page rank history. Those who are somewhat familiar with the inner rankings of google know that google page ranks all of the websites on the internet. It is helpful for those who wish to keep track of their history, and are looking to know how they are ranking, Page rank is one of these things that individuals can use when they list websites by their importance.

Ways that google determines page ranks of sites are as follows:

  • Some of the ways individuals can use page rank is to determine the website rank and its degree of importance as far as google is concerned.
  • Page rank is an algorthim used by google to measure the importance of websites and their relevance to consumers.
  • The algorithim that is used by google was the first one developed by the company and one that has been used since google’s initial definition.
  • Page rank may be considered a probability definition where the page rank is determined by the possibility or probability of anyone clicking on a website at the same time.

Knowing how your page rank changes over time is really useful to those who have websites. Google changes their page rank periodically and is something that to be used when looking for statistics and popularity on a site. It is one of the things that owners can use to track their website’s importance.

It should be noted though that google does not calculate page ranks that often. The page rank that you actually see is the pseudo page rank and it is updated every 3 months. Psuedo page rank is a method that tracks how often the page is searched. It is something owners can use to make sure that you they are on target. It may be a rough guide to actual page rank which is not changed as frequently.

Website authority is another factor that can be used. Website authority in its purest terms is one of the things that measures the age of the domain, content of search and rank,and length of website operation.This is one of the things owners can use to document the impact of their site. It is important to know this as well. In general the longer the site has been around the greater it’s authority.

How Quality Articles Affect Your SEO Position

English: Opening chess position from black sid...

English: Opening chess position from black side. Français : Jeu d’échecs en début de partie, vu depuis le coté des noirs. (Photo credit: Wikipedia)

With the new updates that Google has implemented, it seems as people’s rankings dropped quite a lot – what can you do to get your website back to the top and how do you improve your SEO position?

SEO Position – Improving it is Not That Hard

Improving your SEO rankings is not that hard. Google has made it loud and clear that authority websites will always have the upper edge. The saying that content is king has yet to be proven false, and will probably remain so for a long time.

Writing good quality and unique content has been somewhat hard to do for many website owners, and many of them even outsource this tedious process. Hundreds and thousands of dollars go to writers every day, and to no surprise it seems, as quality content is that really helps improve your SEO position.

Is there no coming back after the latest Google updates? Many of you might think so, but that is hardly the case. Links can always be removed and articles can always be updated. Google loves fresh content, and there’s no better time to update your content than after the Penguin and Panda updates.

Is Unique Content that Important?

Is sure is – many experienced webmasters make the mistake of disregarding content and just throw whatever spun content they can find up on their website. Search engines do not go for quantity, they mostly want quality. Think about it, would you read a blog or an article that is mostly gibberish? Even if it had articles thousands of words long, even if it had hundreds of articles, all that wouldn’t matter to the average reader.

It’s all about your audience. Do not ever think your SEO position is not affected by your audience. That bounce rate you see on your analytics profile is something Google also takes into consideration when calculating your rankings. It’s common sense really – if people like your site it’s natural for them to browse through it, and even come back if they truly find helpful information on it. Google knows this, thus web pages with a lower bounce rate are usually the ones ranking in first position.

How can you get your audience hooked? As mentioned earlier, people like quality content. What is quality content? Well, if a piece of information helps me, then I consider that to be very valuable, thus increasing its quality. There isn’t much to this really; if you just rewrite redundant articles and throw them up on your website, don’t expect a large readership, as redundant and obsolete topics are not that popular.

Research is super important

Nobody can lecture on topics they have no clue about. If your selected niche is something you have no clue about, then you’re going to have a hard time. However, you can always find information about any subject, making it somewhat easier for you to write unique articles. Your Google rank will improve if and only if you provide your readership with valuable content and articles.

How to do your research thoroughly and how to make sure you don’t just copy older articles? Well, research is somewhat tricky. Original research involves going to various websites and skimming through their articles, noting down everything that might be useful and even drawing logical conclusions yourself. Connect the dots and voila, you have yourself a small guideline on how to write a great article.

Let’s say you want to write about dental insurance, but you have no knowledge on this subject whatsoever. Well, worry not, as any information you might need is just a click away. Do a quick search on Google about this subject and you can easily find out what you need.

Here’s a small list for what to look for when doing your research:

  • For products, look up their cost. Whether it’s a stuffed teddy bear or dental insurance, look average cost median of the product. Readers generally want to know how much a thing costs, so adding it to your articles will only add value to your website.
  • Guidelines: People love reading guidelines, so during your research try to incorporate them in your articles. How to obtain a product, how to improve your grammar, how to make money from home, etc. are all things that people want to know.
  • Don’t just visit one website for research. The more websites your visit, the more information you obtain, and adding all this information up will result in one hell of an article, thus increasing your SEO rank.
  • Always take note of interesting things. Whether in notepad or in a simple textbook, always make sure you note down everything you find and deem useful. Nobody expects you to remember everything you read, so having a notepad near you will be very useful.

Your SEO Position is Bound to Increase

Think about what other websites do to achieve those high rankings. Look at CNN, Wikipedia and Amazon; what do all these websites have in common? They are all high authority websites, of course, but not just that. They all provide people with a valuable service.

A valuable service can be anything from information to selling quality products. If you aren’t planning on selling anything on your website, then think about how you can add value to it through your writing. Pass on your knowledge to others, try to find topics that interest people and answer their questions on said topics. Wikipedia has been around longer than ever and is still ranked high, and that is because it is a renowned authority website that provides great content on merely any subject.

Webmasters should perhaps stop thinking about how to improve their SEO position for a second and try to focus on offering a great service for their audience. Quality websites are not built in a day, so make sure to be patient with yours, as it won’t get on the first page of Google in just one day.

Look at what other websites are doing and try to learn from them. How the sites are structured, what kind of service do they offer and what makes them indispensable? Try to answer these questions for each and every website and then figure out what your website should be offering. Keep in mind that people want information that is helpful and easy to understand.

Still In The Dark On SEO – guide for Small Business SEO

English: seo block

English: seo block (Photo credit: Wikipedia)

To many articles out there assume that the reader is well versed in SEO. However, did you know according to the PEW research & Static Brain, that over 60% of small businesses do not have a website? Staggering. So with that said, lets look at some of the fundamentals in small business SEO and how to project manage them.

If you have researched terms such as ‘SEO’ and ‘keyword implementation’. However, SEO project management techniques are essential if you plan on using these tools to their full potential. Just as a car has all the proper tools to go from point A to point B, small business SEO techniques can get you to where you want to go, but you need guidance. With some of these management techniques you can use every marketing tool in the way that it was intended.

Have Purpose with Small Business SEO

This is the most essential tool in your arsenal; be focused. Sure, you may know what key word implementation means, you may know the power of social media, you may even understand back links, but are you using them correctly? Every thing you do for your website, or business, needs to have a purpose.

  • Generate possible increases in traffic. I.E. “What is a realistic amount of traffic this website can generate?”
  • Use social media to your advantage. Create a Twitter account that is associated with your business. Also, make sure that when you use these media outlets, you have a reason. If you Tweet, make the Tweet attractive to increase traffic to your website.
  • Develop strategies in order to increase sales. Don’t just say you’re going to get more clients, create an outlet to do so. If you’re selling a product from your website, offer money back guarantees, coupons to save money, free shipping. Create scenarios in which you can attract people to buy something.

Time and People Management

This is essential, regardless if you’re working alone or you have a staff. Plan out goals! Make deadlines for said goals and make sure that you stick to them with little, or no, leeway.

  • Create goals such as generating 50 backlinks per day. Make your staff get your URL out onto as many pages on the web as possible.
  • Provide a creative, and hard working, small business SEO based environment. Make sure that everything you do for the business creates a link back to your website, pertains to something you sell, or gives a reason to do business with you.

Freelance

One of the best ways to get involved is by becoming a freelance small business SEO project management official. Become the person that large businesses seek out in order to boost traffic, and sales, on their website.

  • Most large businesses have SEO teams already, but do they have guidance? Having an SEO team is like having a boat with no paddles. Become the person that excels the company to a level they didn’t expect.
  • Get your name out there as much as possible. Don’t spam your SEO project management ideas, show them! Give examples of where you’ve took companies in the past to new heights. If you’re a new freelancer, read every resource to become great. small business SEO tools can make a website go from average to amazing.

Trade Tricks That Will Benefit Your Small Business SEO For The Long Term

Over recent months, the changes that have been rolled out across most of the world’s biggest search engines have been huge – Google of course leading the pack with Hummingbird. Each of the changes implemented has of course taken its toll on some sites and businesses while others will have barely noticed any difference at all. As far as SEO professionals are concerned though, we’re only just seeing the very tip of the iceberg and the changes still to come will completely overshadow those that have taken place in terms of abundance and significance.

This inherently leads to the question of what exactly you can do right now to protect your small business SEO interests long-term – if anything at all. Well, you can certainly tip the balance a little more in your favor, despite not being able to see what’s around the corner with any real certainty.

What follows is a brief look at five tricks of the trade that could, if implemented correctly, assist your long-term SEO as of right now:

1 – A Full Website Spring Clean

When a website functions effortlessly with speed, efficiency and smoothness, any search engine of importance will see it as a site that matters. Well, at least one that matters more than another site that’s pretty much falling to pieces or going to seed. Google likes to point to sites that give the user the best possible experience, so if this isn’t a description than befits your site, it’s a good place to start

Over time, it’s inevitable that your website will get a little untidy and cluttered, so it’s important that you do a decent spring clean/audit to see what’s what. From getting rid of broken links to removing defunct content and so on, make sure that your site serves its purpose as well as it can and you’ll be rewarded for it.

2 – Go the Extra Mile

Once you’ve addressed the above, think about going one or two steps further by making the user-experience even better than it already is. This isn’t just important for the sake of Google, but will also ensure that when a reader finds his or her way to your site in the first place, they’re more likely to stay there and hear what you have to say.

Take into account the speed of your site, the quality of the navigation system, the caliber of the content on EVERY single page and all of the other sites you offer links to/recommend.

3 – Get Involved with Google Authorship

Right now, Google Authorship doesn’t have much an impact on the way your site ranks or your SEO campaign as a whole – this is expected to change in the future, big time. Some of the very best tips of all for making Google Authorship work in your favor include finding guest writers of authority to contribute to your site, getting all writers you employ to work on your site to activate authorship and, most importantly of all, making sure the content and copy you come up with for any page, site, blog or forum anywhere is as flawless as it is compelling and unique.

4 – Promote Your Winning Content

Don’t just sit by and let your incredible content gather dust – get out there and promote it! Get your name, your brand and you message out in the wild by any means necessary – Facebook, Twitter, forums, blogs and news sites being prime example of where to start. And of course, this means coming up with sharable content in the first place.

5 – Embrace the Community

And finally, it’s not in your best interest to sit idly by and hope the masses will flock your way unless you yourself are willing to reach out to them in a similar manner. Regardless of your industry, niche or profession, there’s a gigantic community out there just waiting for your input and your involvement, so make now the time that you break free of your confines and start building connections with your peers, rival, clients – pretty much anyone of interest to you.

Featured images:
  • License: Image author owned

The Author

Rocky John Tayaban is an internet marketer for more than 8 years now. Among his expertise are search engine marketing, social media marketing, affiliate marketing, online reputation management and web development. Rocky is currently the managing director of iSolutions Media, a company that helps businesses with their online marketing needs. Follow him on Twitter: @SmartOnlinePros to stay updated on all the latest in internet marketing.