Panda, Penguin, Now Zebra? Here’s What You Need To Know…

It is no secret that Google is releasing updates that are designed to return their search engine results to relevance. While many people in the SEO industry believe this is a plan by Google to completely thwart SEO as a marketing tool, this is not actually the truth. While SEO has definitely been impacted by … Read more

SEO Test: Amazon is testing a new design – Usability or SEO?

UPDATE: Here is an article from the Sept. 5th LA Times,  looks like they have been working on it for a while.  This is the first time I’ve seen the new look.  Maybe they are officially rolling it out now? More updates from last fall:  Amazon forums, NextWeb, Gerasini’s Posterous is seeing it Is anyone else seeing … Read more

A Message (and lesson) to Old Media

For a while now I have been ranting within the company I work for that we throw away too much data – with particular emphasis on throwing away the data we have about our customers. As I listened to the TWIST #38 (This Week In Start Ups with Jason Calacanis) Jason absolutely nailed this point to the wall.  He … Read more