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SEO Basics: Off Page SEO

So most people who have a blog or website, they have heard of SEO, search engine optimization…but it usually thought of as an online activity.  But what about off page SEO?

Off page SEO is the idea to

Chain Link

Chain Link (Photo credit: small world)

improve rankings by adding relevant links or link building. If you can get links from websites which are similar in content to your – you have potential to get more traffic to your website.

Off Page SEO – places to look for links:

There are many places to get links, there will be as many opinions on link building as there are websites on the interwebs.  Here are a few solid, quality places to get links:

  • newspapers – newspapers have great websites with quality links…check with local reports to see what you can help contribute.  Newspapers have solid websites and links you get from them will be quality.
  • universities – if you have a product for sale, allow discounts for students and faculty.  By offering coupon code – you can get listed on university websites.
  • directories – these are still a solid place.  Check out Yahoo and other market specific options.  Sometimes there are membership fees, but they generally have great google power.
  • guest blogging – another popular option is guest blogging.  People accept articles for their site and you get a link.  Its a great trade for content similar copy.

Be careful to only post high quality, unique content to your website.  Look to focus on keywords designated for this page, use this quick quiz to etermine if a site is a good option to get links:

  • Is the website that I am using relevant?
  • Will I be able to attract the right kind of traffic?
  • Does this website have what it takes to bring traffic to my website?

If the answer to these questions is yes, then you may have found a site with a good link opportunity. If you answer no, then you should continue your search to find a better fit.

Off page SEO is effective and you should use it as a beginner. It will help you grow online at a faster rate and the results will be good for you and your website.

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Panda, Penguin, Now Zebra? Here’s What You Need To Know…

On Beyond Zebra!

On Beyond Zebra! (Photo credit: Wikipedia)

It is no secret that Google is releasing updates that are designed to return their search engine results to relevance. While many people in the SEO industry believe this is a plan by Google to completely thwart SEO as a marketing tool, this is not actually the truth. While SEO has definitely been impacted by Panda and the other updates, it is far from dead.

There are people who will still cry out the death knell of SEO, but more rational minds realize that Google needs SEO to remain the dominant force on the internet. However, while Google needs SEO it also still needs to provide relevant search results. For both the SEO industry and Google to survive both sides must work together.

Google Striving to Make SEO Better

The idea that Google needs SEO does not mean that updates such as Zebra don’t have an impact on SEO driven sites. The updates actually tend to have a very big impact. However what it does mean is that those who want to use SEO need to also be in line with Google’s recommended best practice guidelines. This does mean that SEO needs to change, although this was already happening before Google released Panda, Penguin or Zebra.

SEO had become so widely used that while it was a legitimate strategy for increasing a web site’s rankings, it had become almost detrimental to legitimate sites. Too many bogus sites were simply stacking keywords on top of each other and spreading false search results through not only Google, but Bing and Yahoo as well. This not only hurt Google but hurt the SEO industry as a whole.

Updates Level Playing Field

In fact rather than being upset by Google’s release of their updates, those of us in the SEO industry should be grateful. Those updates helped make the field level again. By making the field level again, it means that if your site is a good site and has real content that is relevant to the reader who finds it, you have just as good a chance of generating income as anyone else. Once again, SEO can be more than stacks of keywords and this is something that should excite those of us who are part of the SEO industry.

Rules Continue to Evolve for Better SEO

Have the rules changed? Yes, but they needed to. SEO had become too overused and too irrelevant. It was starting to turn off internet users in droves. This meant that unless you were a big time site like Amazon, most people refused to look at you. With the release of the various Google updates, we have a new opportunity to take advantage of what these updates offer.

If you want to remain relevant in Google search, you don’t have to give up SEO, you just have to know what Google wants. Read their best practice guidelines and you will learn exactly what you need to know to get a good search ranking from Google. In the end the updates like Zebra are not a bad thing, they are a very good thing for us all.

Rachel Fine is working to make sure that those who build a website know how to successfully market it and reach their goals. Her articles are found on many websites and publications dealing with marketing and SEO.

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Optimizing your Pinterest Page – Explained

English: Red Pinterest logo

English: Red Pinterest logo (Photo credit: Wikipedia)

Pinterest, one of the fastest emerging social networking sites, is a great place to promote your brands and services. Did you know that the traffic you drive on this amazing social platform could be more credible than Yahoo or Bing?

Yes, verified URLs from Pinterest can help explode your website traffic much faster than you could think of. If you want to tap the maximum potential of Pinterest, you need to optimize your Pinterest page. If haven’t done it yet, now is the time for you. Read on and discover some amazing tips on how to tweak your Pinterest profile.

Upload a profile picture that reflects your brands and services – Upload a photo that best reflects
your brand. Perhaps, a photo of the company’s founder or the company’s logo will do. Remember, your profile photo is one of the first things that people look at. So make it more relevant to what you’ve got to offer.

‘About Me’ page:
You have a great opportunity to express who you are and what you offer in a short 200-word write up. Create a crisp write-up briefly stating about whom you are and what you have to offer. Here you can also do a bit of SEO by incorporating the most frequently used keywords in your niche in your write-up. This will look more professional and appealing to your target audience.

Location:
Local search is getting hotter, so make sure that you add your city and state in your ‘About us’ section. Here you can create a board pointing to your area and the major attractions that are located nearby. This will help local residents recognize your locality much faster.

Get verified URLs:
Having an unverified URL is equivalent to not having one in the first place. Make sure that you highlight your URLs and make them clickable links. This will help drive more visitors and traffic to your website.

Go social:
You may be here to promote your brands, but remember you are in a social friendly platform where social activities are compulsive. To make your presence felt, you should be an active participant on the Pinterest. Pin and Re-Pin, like, comment, and respond to your prospects’ queries. The more interactive you are, the more are the chances of your profile being visited by more users.

Create engaging boards:
It’s good to have more boards entailing your brands and services. For business profiles, it would be ideal to have at least 24 message-driven boards. Use different theme for each of the boards, compose catchy titles, add short descriptions, and incorporate your industry-specific keywords.

This will help give more completeness to what you do. Consequently, people will be able to understand your business much better.

Board placement:
Typically, people will notice the boards that are at the top. So let your best message appear at the top row. Make sure that your boards catch up with the trending topics.

Another great idea you can consider is to make your most Pin-ned message your primary board (i.e. the board cover).

This is a guest post is brought to you by Samantha Kirk, a writer for Verizon Fios Deals. Samantha provides up to date content and information for FIOS bundles, TV, internet, digital voice and other deals.

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Yahoo and Web 3.0

Yahoo! Developer Network Mixer

Image by Jeff Kubina via Flickr

I recieved a shared reader item yesterday from a guy I know in Chicago, Noel – it was called “The Future of Web 3.0 According to Yahoo!”  I’m not sure what it is about Yahoo, but it seems like I’ll never not like them.  I think it has to do with them being to big daddy when I first got into the web stuff 10+ years ago, but I no matter what, it seems I always try to do right by them.

The article is basically promoting the “new and innovative” things they are doing.  Probably spin on the layoffs that are rumored for them in the near future.  Either way the opening sentance caught my eye:

At the Web 3.0 Conference and Expo in Santa Clara today, Dave Beckett (principal software architect at Yahoo!) and Tom Hughes-Croucher (technical evangelist, Yahoo! Developer Network), answered questions about the recent consumer release of Yahoo! Open Strategy (Y!OS) and discussed the company’s future plans to open up almost everything.

With real focus on the last line “the company’s future plans to open up almost everything“.  Man, this is a bold statement.  I think it has to be a bit risky at the same time.  If they do this – it will be very interesting to see how they do.  I can only assume they goal here is to create more and more traffic.

When you think about it – there are really two ways to make money on the web.  You either “charge” or ask for a subscription.  This could be a formal, walled garden approach or even just the classic “donate” paypal button.  Or, you use banner ads.  Now these ads may take on many forms, graphical, text, attached to a newsletter or wahtever…but that’s it.

So, we’ll have to wait and see how they do – you know I’ll be pulling for them, I always do!  :)

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