6 Tips To Write An Attractive Email for a Better Response

If I had $1 each time someone declared email to be dead, I would be rich.  The fact is – email is a great way to keep in touch with your fans, customers and users.  Why?  Because it works.  When you write an email for a better sesponse – most times you are looking for the receiver to reply.  There are a few tips and tricks you can use to get better response – here are some ideas to help stop the cold or no-response emails and get the reply you want.

6 Tips on Email for a Better Response

Tip #1: Use catchy subjects and sub-headings in your emails

The subject line is the thing people look at to see if they will open the email – so it must catch the viewer’s eye.  This means it must have an attractive and appealing title or subject.  Worse – if you put no subject on your email it will be pushed right into the [SPAM] folder. That is what we want to avoid.

Using a great email subject line and adding breaks in your message with sub-headings – people will engage with your email better.  Subheadings in the email make it easy for people to scan the email quickly.

Note: Writing deceptive subject lines is a bad idea and makes the reader distrust you.  Bad idea.  The reader cannot feel had or cheated in any way. Keep your email subject sensible, yet captivating.  It will make the titles and subheadings in the email stand out.

Tip #2: Keep Length of the email in Check

The length can be a factor in email read-ability.  With all things internet – you will find many opinions.  Some will say short emails are the key and some will tell you the longer the better.

The “Keep it short Crowd”:
There is no point of sending one-line emails which do not convey anything. The content of your email should deliver what you are trying to say and at the same time it should not jar or annoy the reader with excessive length.

One should not over pack emails with loads of unnecessary information which the readers may not like. In such cases, the recipients may end up deleting your email without even scrolling through it completely. So, what would a perfect email for a better response look like? A proper or effective email will have maximum two paragraphs which comprehensively describe the content of the mail succinctly.

The Camp of Long Sales Letter:

People will close or delete the email when they stop reading – or better yet…click through.  So why not have a nice, long message for anyone who wants to keep reading.

With a longer your email you need to have mid-sized paragraphs with space between sections.  Font color and bolding will help make special point stand out and get people to your calls to action.  Pictures are an option – but know many email accounts will block them, so don’t count on images for the big messaging.

Tip #3: Use names in Email for a Better Response

If you have the recipient’s name, use it.  Please like to read their own name.  Its a psychological catch – but they add relevance when they see their own name.

People are busy. They need to be motivated to read the message.  How many times have you deleted emails which addressed you as “Dear Client” or “Dear Webmaster”?  Think about it.  Look at recent emails you have clicked on – why did you click it?

Tip #4: An appealing first paragraph

The beginning is always most important.  Start your email off like a pro – its your best chance that the reader will stay engaged.  Reserve the first paragraph for user profiling. Details about users can easily be mined from social networking websites – take time to do this and you will use email for a better response.

This kind of work will build a better rapport with the reader.  They will be more impressed with your work and see time went into the crafting of the message.

Tip #5: The Second Paragraph – Just Say It

Get to it.  They know you want something.  The reader knows you want something. The second paragraph is a jump to the reason behind why you are emailing.

Keep tone profound and convey everything you planned. Do not beat around the bush – sharing the information.

Tip #6: Sleek Ending Note

The ending note is your last chance to “get the sale”.  So ask – directly.  Crisp and short – sum it up right there.  Use style to end your email for a better response.


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The Truth About Directory Listings

A winter picture of a UB Directory of North Ca...

A winter picture of a UB Directory of North Campus with Baird Point in the background. (Photo credit: Wikipedia)

Lawyers and directories seem to go together like macaroni and cheese, or at least they used to. Recently, directories seem to have faded from the Internet, especially after Google deleted their very own directory site. Nonetheless, several directories have survived, and for many lawyers it can be appealing to get their name listed on another website that receives a decent amount of traffic. But before you sign off, make a payment, or advertise on any sort of directory, you have to make sure that the traffic is indeed coming through. Getting listed on a directory full of spam and irrelevant content will only hurt your ranking and your reputation.

They’ve Piqued

If you want an honest answer, you’re going to get one. Directories have piqued. They were a big hit about a decade ago, maybe even more, but who can say for sure since they’ve almost entirely become outdated. However, directories are still around. And if you’re like most lawyers, you’ve probably come across, been approached by, or perhaps even agreed to be promoted on a directory. But just because directories are no longer “a thing,” it doesn’t mean that they’re all inherently bad. Yes, you can still get featured on a directory. And yes, it might be worthwhile.

But clearly, not all directories were created equal. Going forward, you have to be cautious about which directories you allow your law firm to be featured on. While not every directory can help your firm’s website rankings, many can certainly hurt them. That’s why you should consider several of the following points before you pay up, submit, or advertise on a directory.


Relevance has always mattered a great deal when talking about directories, and will always matter a great deal. In fact, relevance plays such a huge part in SEO that you should just engrain that into your brain right now. So why is relevance so important? There are two things to think about.

First, search engines read content to determine what a website, or in this case, a directory is about. Without those words, Google would have no way of knowing how to index, let alone rank a website. So if Google reads that a website is a directory for lawyers, great! That’s how it will index it. But what if that directory also had articles about home décor and cupcakes. All of a sudden, Google is confused about the purpose of this directory and will consider it something of a link farm. Which isn’t good.

Second, think about how confused visitors will be when they see lawyers next to cupcakes next to reupholstered chairs. How reputable can these lawyers be if they have to advertise next to random, irrelevant content? Without relevance, both search engines and users have written off the directory without a moment of hesitation.

Before you sign up for a directory, take a look around the website. Is it just for lawyers? Or better yet, is it just for criminal lawyers? If it gets even more specific, such as a directory only for DUI lawyers, then it might actually be a directory worth using…if you’re a DUI lawyer. Also, take a look at the blog and any other content they have posted. If it all fits, then they might be onto something good.


Okay, so you’ve found a website that has a pretty decent directory: they have lawyers in your field, a clean layout, and a pretty competent blog going on. But in reality, none of those thing matter if there’s no traffic coming to the directory.

If you’re searching for a directory to be listed on by your own volition, you might not be able to find these statistics. However, you can always try emailing the company or Webmaster to get a peek at their analytics. If you’re being approached by a directory to pay a fee and then have your very own submission, it will be incredibly important for you to find out what kind of traffic this directory receives before you even pay a cent.

Don’t just look into straightforward traffic numbers, either. Find out about bounce rates, conversion rates, and where most of the traffic is coming from. You’ll want to get a clear picture of the kinds of people these directories are bringing in because the may or may not end up being your clients.

Directory submissions are mostly a thing of the past, but lawyers still remember when they were vital and profitable. And while several directories are still around, they can’t all be trusted to promote your law firm. Before you sign up, research a directory’s blogs, content, traffic, and analytics to understand what kinds of benefits you can enjoy or learn about what kinds of spam you might become associated with. The name of your law firm is part of your reputation; don’t stain your good name by submitting to directories that can only bring your website penalties and shame.

Pete Wise is a copywriter working for the Eshelman Legal Group. When I’m not helping the intake department field new cases, I’m posting to my Facebook Page.

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Thank you for innovative thinking

What do you do when too many students are USING Wikipedia to write their term papers – throw out the term paper and make them write Wikipedia articles!  Freaking brilliant.

This is exactly the type of thinking we have to promote!  If people are cheating on their term papers – take the resource out of the equation.  You cannot plagiarize from Wikipedia if the assignment is to update Wikipedia.

I’m sending her an email right now – brilliant!