Communication is hard.

Why is it so hard for us to communicate?  Seriously – communication is hard.  We seem to assume everyone has a google search box into our subconscious.  (Which may not be too far away.)

the-insties-emailI was looking at my phone yesterday – and Instagram (I like to call it “the insties“) had updated and the icon changed.  I was kind of surprised as it was a “drastic” change to the logo and I didn’t recognize it at first.  I kind of thought it was odd – but whatever…then, today I received an email from “the insties” and it told me to be on the lookout for the new app and logo.

Not that it really matters…but it I guess it surprised me.  As your “the insties” email probably told you, look for a updated app icon.  That is true – and it is very different…not sure I’m a fan of the gradient, but they didn’t ask me.  And they were making a big deal about how the “rainbow lives on” – I had never associated a rainbow with Instagram…but they did, wonder if they ever communicated that to people?

The email went on to explain how they had really simplified the app design.  I’m not going to lie, I didn’t notice anything except where it looked like they took the background out…if they wouldn’t have said anything, I would have figured Apple made a change…and moved on.

So – I guess what I am saying is this seems like a pretty big deal to “the insties”  – and I am sure a ton of time and energy when into this.  Taken from a guy who has spent no less than 300 hours in meetings about logos over the years…I can only imaging the discussions that happened when they started this process.  Seriously – the probably should have recorded it and broadcast it as reality TV…I would have binge watched that in a heart beat.  Nerds and designers fighting about what color rainbow gradient colors to put in the upper left corner versus the right lower…ha, Oscar stuff.  I am not joking – that would have been killer.  I mean to have a designer go on a tyrant about how that color yellow is too warm and people who use this app are cool yellow lovers and the warm makes it feel too much like San Diego and we are clearly going for a San Francisco yellow crowd vibe.  Stellar.

Everything I know about communication can be wrapped up in one statement – you really cannot communicate enough.  People desire communication and the more time which goes between communication opportunities – the more context is lost.

Good luck – don’t forget to communicate early and often and please call me if you will be discussing nay logo changes.  I’ll get on that conference call any day.


Hisense Chromebook C12


  • 11.6 inch LED HD
  • 2GB DDR3 Memory
  • 32GB HDD
  • WiFi & Bluetooth
  • Webcam
  • SD Card Reader
  • 8 hour battery life


You may not know the Hisense brand – but you will remember the quality and ease of use.  The nice, clean “chicklet” style keyboard makes for a very clean and tidy appearance.

The 1.8 GHz process couple with 2.0 GB DDR3 RAM and a 32 GB hard drive gives more storage than some other Chromebooks.  The compact 11.6″ screen is big enough to get work and fun done, but the overall size is small enough to pack away in a backpack or bag.  The screen is 1366X768 pixels LED HD and WiFi and bluetooth will keep you connected to whatever you need.  The battery is a Lithium ion and should keep this Chromebook going for 8 hours of work or play.  And weighing a light 2.4 pounds – you will hardly notice it is there.

Priced at under $180 – this Chromebook packs a lot of bang for the buck.

Chromebook Virus Protection

One thing unique to the Chromebook platform is that the tablet has built in antivirus software. Google builds virus protection into the ChromeOS software, which is what the Chromebook uses.  ChromeOS uses multiple layers of security including automatic  system updates – this ensures the anti-virus is always current.  Which means you are always running the newest and most secure version. The best part is ChromeOS manages your updates behind the scenes – so you don’t have to worry about it.

Hisense Chromebook C12 Review:

highsense-chromebook-c12-03“Easy to setup – Just Plug in your Chromebook and charge it”

“I love this little thing. Exactly what I needed for surfing and small tasks like google docs.”

“This boots up and shuts down in less than 10 seconds, which is absolutely wonderful for me, as I feel like I’m so often in a hurry or behind anyway.”

Read more reviews…

Dell Chromebook 11


  • 11.6 inch HD LCD
  • Integrated 720p HD video webcam
  • Intel Celeron Processor
  • 4GB DDR3L Memory
  • 16GB 16GB eMMC SSD
  • WiFi & Bluetooth 4.0
  • 1x USB 3.0 with BC1.2 charging
  • 1x USB 2.0
  • 1 HDMI 1.4
  • 180 degree LCD hinge


This is a newer version of the Dell updated in 2015.

The Dell has 2 USB sockets and a full sized HDMI output. Dell upgraded the RAM to 4 GB and 16GB eMMC SSD drive.  The Dell can run for about 6 hours between charges.

The display may have been lacking in the old model – but was upgraded to 11.6 HD LCD and the video camera is also HD.

The keyboard is good – keys feel solid and responsive and the trackpad is broad enough for large hands. Not a huge fan of the integrated buttons though, it is a bit hard to get used to a single button which rocks for left and right clicks.

The Dell’s build quality is acceptable given its target audience. It’s great to type on because of the palm rest being rubberized.

Dell added a full “recline” position for the new model – which makes it very portable for any position or desk configuration you will be using it in.

Dell Chromebook 11 Review:

dell-11-chromebook-02“I love my Dell Chromebook. I have one at work and wanted one at home to carry with me since it so light and easy to use. It is fast and lightweight, as well as well-made. Chromebooks are awesome for a simple, easy to use computer.”

“It feels very well made and solidly built. It’s utilitarian and no-nonsense” chromebook.

“Not a bad Chromebook. It’s diminutive, not much larger than a netbook, but has good battery life and ample performance to support ChromeOS.”

Not sure – check out our Best Chromebooks post.


Chromebook Pixel 2015


  • 12.85” high res display (2560×1700)
  • Multi-touch glass screen
  • 0.6” thin and 3.3 lbs
  • Machined, full metal enclosure
  • 2 USC Type-C, 2 USB 3, SD Card Reader


The Chromebook Pixel has been update for 2015, and wow did they hook up up with the most powerful chromebook ever.  All the awesome the old chromebook had – and one of the models is LESS MONEY.  You can pick up a Intel i5 with 32 Gig of drive space for $999, with the i7 and 64 Gig drive – it goes up to $1299.  Same awesome screen, which is 2560×1700 at a brilliant 239 PPI.  That is serious.  Are you into HD video and a killer TV?  The chromebook pixel 2015 will pump out 4K via the HDMI cable – pretty cool.

This is not the “cheap” chromebook, it is high end and has wonderful build quality. Aesthetically, the Pixel is a boxy version of the Macbook Pro.  It’s has an aluminum, unibody chassis.

The ports are all new too:

  • 2x USB Type-C (can be used to move data at up to 5Gbps data, 4K display out with optional HDMI or DisplayPort™ adapter or even used for 60W charging)
  • 2x USB 3.0 Standard A
  • SD card reader
  • Headphone/mic combo

The keyboard is nicely laid out, and the keys feel good when presses.  Also – the keyboard is backlit – which is wonderful.  The trackpad is etched glass and also clickable.  The speakers are still high quality – the higher end Windows laptops do not compare. The bass is good – and high and lows are balanced…I think you watch a movie in a loud environment and hear everything clearly.

But, and this is no change, the best part of the Pixel is the screen.  The resolution 2560 x 1700 and that’s on a 12.85″ display. That equates to 239 pixels per inch. That’s the highest pixel density on any laptop. It’s also very bright compared to most other Chromebooks. Not to mention the fact is a touchscreen – and the Chrome OS is getting better and better with touch/gestures.

Out with the old – in with the new.  The Pixel doesn’t disappoint finding 7 more hours of battery life.  That is twice as much as Pixel 1.0.  The 2015 update boasts 12 hours…again, it may not be 12, but we’ll take10.  If you are looking for the best Chromebook, look no further than the Pixel.

Not sure – check out our Best Chromebooks post.

Acer Chromebook


  • Intel Celeron Dual-Core Processor
  • 16 GB Solid-State Drive (SSD) (Note: No CD or DVD drive)
  • 11.6-Inch Screen w/Intel HD Graphics
  • 9-hour battery life


Small but packs a punch.  That is what you get with the 11.6″ Acer Chomebook.  Its small enough to slip into any size bag – yet powerful enough to get the job done, business or pleasure.

The computer uses 802.11ac wireless – so it connects to most any wireless network at work, home or school.    Leveraging Intel HD graphics and a HD webcam – the 3 cell Li-Ion will garner you 9 hours of battery life.

This is a 3rd generation Acer Chromebook – so it is thin.  A nice white color – its a very modern looking machines.  People will not notice this is a chromebook – most will think you are using an MacBook.

This and all chromebooks are not windows computers or Apple. The operating system is Chrome. Its more like the software found on phones than laptops.  This makes the work very well.

Acer Chromebook Review:

“I’m actually loving this little laptop. It’s very solid feeling and looks pretty nice without trying to be a MacBook air. The screen is admittedly not the best in terms of viewing angles but for some people I know that’s actually a feature.”

“I wish I could give it a higher rating than just 5 stars!!! What a great computer. The size is perfect and very light weight.”

“Love my chromebook. its good size screen and light that i just pack it all around with me.”

Read full specifications.


  • The 2 gig IPS Screen version is worth the extra few dollars.
  • Lightweight at 2.4 pounds and 9 hour battery.
  • This chromebook allows for using an additional screen – HDMI port with HDCP support.
  • Embedded HD webcam allows for app like Skype and Google Handouts.
  • Anti-virus protection is taken care by the Chrome OS.
  • 2 USB ports – 1 USB 3.0 and 1 USB 2.0
  • With the built in SD card reader (full size SD) you can increase and make portable the storage.  The card does stick out a little when inserted -so there will be a small bump if you leave it in.

Not sure – check out our Best Chromebooks post.