Why are you scared of SEO?

Whether you run a startup or a multinational corporation, you’ve heard about search engine optimization. SEO can get incredible results.  But many business owners are afraid of investing in SEO.

Why are you scared of SEO?

More Traffic

Businesses invest in SEO to get more visitors to their site. Looking only at the numbers – is there a difference of 10,000 to 50,000 monthly visits?

Yes.  The average conversion rate for an ecommerce website is 2%. So, 2% of website visitors become a paying customer. Based on 10,000 visitors, that means 200 will make a purchase. With 50,000 visitors, the total number of paying customers bumps up to 1,000 per month.

SEO is done for purpose of building traffic. Based on your industry and your products/services you can see the return on investment makes sense.

The ROI of SEO is Excellent

SEO provides quantifiable results which you can easily track and add attribution to.  Track and measure each aspect of your SEO campaign – you can then see what works and what the ROI is. Each increase in ranking, traffic and number of conversions can be measured and you will see how it affects your bottom line.

Are you Getting the Right Kind of Traffic

There’s a reason why organic traffic converts so well in comparison to paid, outbound traffic. People who type in Chicago jewelry are looking for a place in their city where they can buy a necklace or a ring for a gift. They are actively looking for a solution and you are there to instantly provide it.

Outbound marketing methods such as paid ads are much more intrusive. Imagine the same visitor looking for a necklace and being pushed an ad for designer clothing simply because of their search filters and location. Which of the two scenarios are more likely to turn a visitor into a buyer? The first one – as the visitor gets exactly what they were looking for.

Good SEO has Effects Offline

If you’re in an appliance store looking for a new TV, naturally, you’ll look up some reviews online. By going online, you have a high chance of landing on someone’s website, where that same TV is being sold.

The review is good, and would you know it, they also have a better price than the store you are in at the moment. You can see where this is going – you’re more likely to order online and get a better deal, because a website with good SEO has shown you the way.

SEO has quite an effect in the offline world. The vast majority of people who make purchases nowadays go online first to search for a review. This is the perfect chance to steer them towards your website. An experienced SEO agency will know exactly how to help you beat brick and mortar stores using white hat SEO practices and make sure buyers end up at your website instead.

In fact, SEO experts strongly advise optimization especially if you have a local store. This is extremely important for places such as bars, restaurants, hotels etc. According to Google’s own stats, 50% of people who do a local search, visit the store that they found on that very same day. Still not convinced? 18% of local searches on mobile resulted in a sale, also in the same day.

By having a website optimized for local search, you’ll make sure that if someone searches for a restaurant, Google won’t take them to the nearest one – it will take them to yours, since it has flawless SEO.

You Don’t Have to do SEO Yourself

SEO is not the only inbound strategy at your business’ disposal. However, it’s the only one that can completely be outsourced to a third party. While it’s necessary to have someone knowledgeable write your own content and do your social media marketing, you can safely outsource your SEO to an agency and sit back and relax while magic happens.

Of course, this is only valid if you have great content already. From personal experience, it often happens that business owners want to build links, but they don’t have anything worth linking to on their website and blog. Make sure to cover your content before digging into serious SEO campaigns.

Your Competition is Already Using it

If you’ve been slow to add SEO to your marketing arsenal, your competition probably hasn’t been sleeping. In fact, depending on how much work your competition has done, it can be incredibly difficult to make an entrance using SEO and get significant rankings.

By starting an SEO campaign in time, you ensure a solid foundation for years to come. By doing some simple on-page optimization and investing moderately into SEO, you can gain a considerable edge over the competition.

In fact, in some cases, SEO may be the only way to outsmart your competition. If your competitors have large amounts of money to spend on PPC ads and social media advertising, you will be unable to beat them on this front. They may not have the perseverance and time to devote to SEO, and this can be your time to take the crown.

It Can get Great Results, Cheap

For many business owners out there, shelving out money on marketing is one of the hardest things they have to do. You can rarely see the effects, and some marketing strategies can cost and arm and a leg, without getting solid results.

Fortunately, getting SEO services is very cost efficient. With other strategies such as banner ads or content marketing, you’re aiming at the entire world wide web. SEO allows you to pinpoint precisely those people who are interested in your products and services.

Don’t get it confused – SEO is not dirt cheap. In fact, SEO experts can charge anything from $75 to $150 per hour for their services. However, these amounts are only large if you think of SEO as a cost, rather than investment.

Like other inbound strategies (such as content marketing), SEO provides great return on investment and leads that come in through SEO are on average 61% cheaper than those from outbound strategies, such as paid ads or cold calling.

Increased Brand Awareness

What’s the value of having a #1 position in Google for a certain keyword, such as London plumber, for example? The practical value is the number of visitors, conversions and paid customers coming through from organic search. However, there’s another valuable aspect of SEO done properly.

By having a website that ranks well, you get more exposure to your site. Top positions mean a jump in website impressions, and it allows customers to associate your brand with certain keywords and services. Wouldn’t it be nice if people started associating plumbers in London with exactly your workshop?

Another psychological element is that companies that rank on the first page of search results are perceived as more trustworthy.

In the end, the benefits of landing a #1 spot on Google go far beyond monetary incentives. You’ll be able to build awareness and stay on top of visitors’ minds, which is added value to an already great deal for the money invested.

SEO Beats Paid Advertising, Every Time

Over time, web visitors have grown accustomed to ads. So much so, that many of us simply skip them when browsing Google or other websites. In fact, you probably skip the paid suggestions in search results as well.

Why isn’t PPC all that great? Simply because it only works for as long as you’re paying. Once you stop forking out cash, the ads are gone. On the other hand, a properly set up SEO campaign can generate results for months in advance.

If you’re still not convinced, here’s a stat to pay attention to – SEO search engine results get 90% more clicks than those coming in from PPC. Couple that with high costs to get started with PPC, and SEO is clearly the better option of the two.

Better Website Usability

This may sound unlikely, but SEO will bring benefits to your website beyond better rankings and more revenue. As best SEO practices focus on the structure of your website and posts, you will inevitably make for a better user experience.

Besides this, a well-optimized website is lightning fast. The attention span of the average website visitor nowadays is only mere seconds. Do you want to make them spend that time looking at the loading icon or at your latest, hottest product, which happens to be on discount? By using the right SEO tactics, you will be able to significantly decrease the time it takes for your website’s pages to load.

You know what else Google values, besides great structure, good links and lightning-fast load times? Security. Another major ranking factor for websites, security can greatly influence a website’s ranking. Therefore, all properly optimized websites have greater security levels. Needless to say, this will make customers more comfortable with leaving their hard-earned cash in your hands, as they will know the chances of fraud are minimized.

If a site is well structured, has a clean layout and all the content is organized into proper headings and subheadings, two things will happen. First, it will be easier for Google to scan it and find what’s relevant. Second, your users will have a much easier time going through pages and scanning the content.

When done right, proper on-page SEO can bring a multitude of benefits, making both search engines and site visitors happy.

Can You Do SEO on Your Own?

The short answer is – yes, you can absolutely do some aspects of SEO on your own. If you run your own website, you’re probably doing something in regards to SEO already. You can download the Yoast plugin for WordPress and follow the directions to take care of your on-page SEO factors. In regards to off-page, you may be better off consulting an expert.

If you are serious about achieving tangible, measurable results with SEO, it is much better to outsource the task to professionals. You will get better results in less time, and you will probably spend less money as well. Think about it, would you rather be learning about SEO or doing more for your business and increasing your profit?

About Author:

Neil Helson is the marketing manager at Blurbpoint Media, SEO, SMM and digital marketing company. He is passionate about helping small businesses and startups grow online.

Eight Ways To Increase Productivity In The Workplace

Employee productivity is necessary to keep your company thriving. If productivity is halted, so too will operations. If you notice internal projects aren’t be completed at a reasonable pace, or observe that your team isn’t motivated enough to properly reach milestones and deadlines, it’s probably time to restructure the way manage operations. For instance, if you were a broker and wanted to build the best real estate websites, you’d need your staff to be as efficient as possible, and part of being productive is ensuring workplace happiness.

It’s not uncommon for the businesses of today to have 40-hour work weeks–but how much of that time is actually spent being productive?

There are several things you can do to increase productivity

Shuffle The Routine

If your staff is working on the same tasks each week, it can be easy for them to succumb to burnout. You can alleviate this by switching up their routine from time to time.

Begin by having a 1:1 meeting with them to learn more about their long-term interests, as well as their hobbies. For instance, perhaps a member of your sales team is a great writer, and wants to try their hand at penning a blog post. Give employees the chance to have some flexibility with their tasks, which can make them feel more valued and make their days feel less robotic and monotonous.

The project management application Evernote does a great job of achieving this. Their Officer Training program allows staff to sign up to attend two extra meetings per month in any department. For example, a member of the marketing team would be allowed to sit in on a coding/development meeting to learn more about what it takes to build the product on the backend.

Programs like the aforementioned allow your team to gain insight about how other parts of the business are operating to form a whole, and to gain more interest in what it takes to run a business and meet set goals.

Don’t Micromanage Your Staff

There’s a fine line between managing your team and micromanaging them. Micromanaging can be much more hurtful than helpful, and it can definitely have a negative impact on your staff’s productivity. Furthermore, when management micromanages their teams, it inadvertently encourages other managers and supervisors to follow their lead. This permeates the culture and can create a toxic environment.

When micromanaging occurs, it can create a slew of issues. Among them include:

  • Your staff’s inability to make even the most basic decisions on their own
  • Can lead to high employee turnover
  • Results in low company morale
  • Has a negative impact on workplace relationships, particularly between staff and management

Micromanaging creates a vicious cycle of poor work and behavior. When managers observe and hover over their staff too frequently, those employees can become nervous and fearful, resulting in poor performance. And when the staff performs poorly, managers hover even more. Give your staff some freedom and space to perform to their full capacity.

Instill More Autonomy

During an interview with Hubspot, productivity expert Robby Slaughter explained how the most effective tool for increasing productivity is for managers to give their employees freedom.

“The best way to encourage productivity is to encourage individuals to take ownership over how they manage their own time and resources,” says Slaughter. “This is a wonderfully self-correcting process: we want people who are self-starters and are able to operate independently. Granting workers freedom over when, how, and where they work creates proof of their work ethic in a way that trying to control them cannot.”

As previously mentioned, freedom in the workplace can go a long way. It’s important that management trust their employees to do their jobs, and there’s no better way to demonstrate this than by instilling additional autonomy. Studies have shown that overall autonomy provides better results in the workplace. In fact, one study even found that employees are more motivated by autonomy than they are by financial rewards.

Reward Good Results

A little recognition goes a long way. You should be working towards rewarding your employees for a job well done. And there are many different ways to reward your staff: you can offer monetary bonuses, deliver gifts during meetings, and even just acknowledge their hard work in front of others, as well as in private. Words of encouragement can be equally as effective. By rewarding them, you motivate them to work harder for the company. Check out this detailed article on 52 creative ways to reward your employees.

Provide Great Equipment

It’s difficult for your staff to be motivated and productive if they don’t have the proper equipment to do their job stress-free. Slow computers, old printers, and outdated equipment can stunt productivity. High-quality, efficient products help your staff get their work done much quicker and easier. Reach out to your staff and talk to them about what they would need to do their job as best as possible.

Communicate Goals

You’d be surprised to discover how much more employees are motivated if they understand more about what’s going on behind management doors. Communicating your goals allows your staff to feel much more involved, and gives them something to strive towards. As a founder or manager, ask yourself:

  • Do my employees know our company vision and where we’re headed?
  • Do they understand how we provide value?
  • Does the staff know what we are trying to achieve, considering short and long-term goals?
  • What do we need to do to progress? How will we do it?

How you communicate is important, too. Rather than just communicate from a top-down, management to staff level, your employees should be involved in early conversations and planning discussions. This involvement allows them to feel more inclined to achieve those goals.

Build Company Culture

Workplace culture is the embodiment of your company’s personality. Company culture refers to the environment you curate with the business persona in mind. It’s what allows your employees to enjoy being in the workplace.

Better workplace culture can also reduce workplace stress. According to the American Psychological Association, roughly $500 billion is lost in the U.S. economy, and 550 million work days are lost due to workplace-related stress. And when the culture of the workplace is great, employees are more likely to be productive and happy. In fact, employees actually prefer workplace well-being over material benefits.

One of the first things you want to do is get feedback from your employees. Send out a survey and invite them to make suggestions on how to better the workplace environment. Be sure to gather information on what’s most important to them. For example, would they value company hours? Remote work? Free Friday lunches? Office snacks? Use the survey to gain a better understanding of what your team would enjoy the most, and what’s most likely to boost company morale.

You should also take a look at how different companies are building their own cultures. This allows you to become inspired and motivated by some of the best businesses.
It’s not all about workplace perks, either. Workplace culture is also about building out your core values, and nurturing your team. Fostering a great workplace community means that you’ll need to ensure that there aren’t other issues that are stifling the culture you’re trying to build. For instance, even with happy hours and free lunches, micromanagement can destroy employee happiness and lessen the value of your efforts to build culture.

Offer Remote Work

Several researchers have found that remote work can be highly beneficial. A State of Workplace Productivity Report found that 65% of surveyed full-time employees said they worked better when they worked remotely. Another study from ConnectSolutions found that remote workers worked more efficiently and were 52% less likely to request time off.

Because of this, not only does it make employees happier, but can lead to significant cost savings for businesses. In fact, IBM was able to save $100 million annually since the company launched their remote-work program. And many businesses are catching onto this trend: a Global Workplace Analytics survey revealed that remote work among non self-employed telecommuters has seen growth of 103%.

As you can see, remote work is a win-win situation for employers and employees. Consider starting your own remote work program. You could offer remote work for employees one day per week (to keep things fluid, for example, you might allow your staff to all work remotely on Wednesdays). Another option would be to offer a set amount of remote days per month for each employee, and allow them to choose when they want to take advantage of this option.

As you build out your remote work program, create guidelines and build a system that makes your program run as efficiently as possible. For example, train your team on how to use conference systems (like Zoom or Google Hangouts) that make it easy to have remote meetings. You’ll also want to be sure that your staff is trained on best security practices for accessing and sharing documents on outside networks.

10 Tips for Accurate Website Load Testing

If traffic to your website suddenly explodes, what happens to the user experience? You can’t know until you perform load testing. As defined by Wikipedia, load testing involves deliberately demanding more of your website to “determine [the] system’s behavior under both normal and anticipated peak load conditions.”

Accuracy is essential when figuring out how many users your site can handle at one time and identifying where performance suffers as loads increase. Follow these ten tips to set up and execute precise load tests and collect data you can use to improve the onsite experience for end users.

Test with Real Browsers

Some tools available for load testing use virtual browsers, and although it’s possible to get usable results in these simulated environments, you’re better off doing your tests in the browsers your site visitors actually use. This information is readily available on the platform through which you monitor site statistics, and using a load testing tool like LoadView can help you test with a variety of real mobile and desktop browsers. Determine the most popular browsers, and make these the main programs your use for testing.

Know Your Baseline

The length of time it takes a page to load when it’s being accessed by a single user is the baseline number against which to measure other performance data from your load tests. Use a tool designed to record page load times only after every element on the page has been fully rendered, and compare these times to your own manual tests. Since test results will differ, you’ll need to repeat the process a few times to get an average on which you can rely.

Use Your Analytics

Website analytics offer invaluable data for load testing, including measurements of peak traffic in the recent past. Take a look at your busiest days, and note the highest number of visitors your site had at these times. Add 10 to 50 percent to these numbers so that you can simulate extreme conditions when testing. Increasing the expected peak traffic allows you to see how your site would perform should traffic exceed predictions at any time.

Determine Key Metrics

What should you look for when determining the load your site can handle? User experience is at the heart of this type of testing, so the metrics you measure should focus on ensuring a smooth experience even when the site is under stress.

Look at average response times, peak response times and error rates for all pages. Putting these together creates a clear picture of what an actual user would encounter when site traffic is heavy. You should also take note of CPU and memory use to see what peak traffic demands from the systems supporting your site.

Plan with Your Team

Load testing is a bigger job than one person can handle. Meet with your IT team, web developers and anyone else involved in working on your site to create a plan for handling the tests. If everyone isn’t on the same page regarding which tools and browsers to use, the timing of the tests and the chosen metrics, you’ll wind up with useless results.

Include a Deliberate Crash

Finding out what it takes to push your website’s system into a state of failure may seem like an extreme goal for a load test, but it’s helpful to know the absolute upper limit of what the site can handle. Gradually increase the load as you test until the site gives out, noting what happens to page load times and the types of errors you receive. Even if you never expect to have enough traffic to crash the site, pushing the envelope reveals points of weakness and potential errors you may not discover when testing lower traffic levels.

Time Tests Right

The best time to conduct load testing is when users aren’t likely to be visiting your site. Just as you looked at analytics for peak traffic times, you want to determine the hours of lowest activity and schedule your tests during these windows. Taking this approach ensures the network environment doesn’t skew test results and your tests don’t interfere with the experience active users have on the site.

Use a Performance Environment

Testing in a simulated environment instead of a duplicate of your site’s performance environment or on the site itself is a recipe for inaccuracy. To get reliable results, you need to see the real errors users might experience and identify performance bottlenecks on your actual site. A test environment may lack elements necessary to understand how the site really behaves when traffic spikes.

Record Everything

Conducting tests correctly in real browsers on your actual site should yield the most accurate results possible, but the feedback you get is only helpful if you make sure to capture the data. This is why it’s important to ensure your team knows what metrics you’re testing for and how these measure up to your baseline for performance. Compare results from team members, and use the numbers to identify areas on which to focus efforts for improvement.

Test Again and Again

Load testing isn’t a one-time deal. After your initial tests, it’s time to make changes in the areas where performance clearly suffered with the goal of minimizing errors and improving page load times. Once this has been done, repeat the testing using the same browsers, metrics, timing and environment. Weigh your new results against the initial outcomes to see if the changes helped and where new tweaks need to be made to further reduce the risk of problems for end users.

Better site performance makes for a happier audience, and this should be your main goal when load testing. Even the slightest delay in page load times or a single error during an e-commerce transaction can cause you to lose customers to the competition and damage your brand image. Conduct regular load testing to ensure performance remains favorable and your site environment can handle the levels of traffic you expect.

Things to look for in an e-commerce SEO Agency

SEO has come a long way since its inception and is now considered as one of the foremost tools needed to market a business today. As a newbie in the field, you may have some apprehensions about choosing the correct e-commerce SEO Agency for your needs. Here is a quick roundup of the important factors you need to consider when choosing a company that provides SEO services.

Experience Counts

When choosing an e-commerce SEO company, make sure you check the number of years the company has been in the industry, as well as its expertise in the field. It may be very easy to fool customers using a decent looking website and some SEO lingo.

It is considered wise to avoid SEO companies that have been in the industry only for two years or less. While you may get a fantastic deal from a company that has only launched its service in the previous year, you may end up becoming a guinea pig for a company’s experimental business. Go for a company that has been in the industry for at least four years or more. If you still insist on working with a comparatively younger firm, insist on speaking to previous customers and ask for references you can check out before giving your nod.

Complete Information

A company that deals in e-Commerce SEO services but does not follow the first basic step of a successful SEO campaign itself is something you need to be wary of. It is imperative that any company you deal with for that matter has complete and authentic contact information on its website as well as in Google local listings or yellow pages. With social media being instrumental in an SEO campaign, an active online presence is also considered a must. A company that has none of this information and does not provide you with the same when asked is surely an imposter.

Proper SEO Design

What is the first thing you would look for in a company that claims to provide stellar e-Commerce SEO Services? How much they incorporate their own ideas and principles in their website of course! A company that offers help with SEO must have spotless SEO itself. And one way to identify this is on the company’s website. A properly designed website that is kept up to date is a sign of a company with good SEO. A lazy design, however, with incomplete, outdated information is a sure shot sign of a company that has the least interest in its SEO let alone yours.

Performance Guarantees

The search algorithms commonly used in SEO keep on changing, which means understanding them completely is next to impossible. The best possible way to work with these algorithms is to create optimistic goals framed with a small lens of uncertainty. And this is what you need to look for in a company that offers e-commerce SEO Services.

Consider the rankings provided to each page by Google and other search engines. There is no guarantee to the rank a website can achieve. A company that helps you with your business’s SEO can only provide an estimate of the rank you can achieve via website optimization. A company that guarantees you a spot on the top of the search list or worst yet, the #1 rank is surely lying through its teeth.

The same goes for forecasting the amount of traffic, as well as the number of conversions, your website experiences. An SEO Company that provides a rough estimate of these numbers can be trusted while a company that provides specific numbers and guarantees them cannot.

Benchmarks for Success

So how do you go about choosing an SEO that does not guarantee performance with figures? Choose a company that believes in setting benchmarks for success instead of guaranteeing performance. SEO tends to be a long-term game, meaning the performance can be measured in the course of months or years. The SEO Company that you work with will need to identify the areas of optimizations that can increase the amount of qualified traffic to your website. It should be very clear on the strategy it would utilize for the same purpose and explain the same to you in a detailed manner so that you know what you are paying for.

Outsourcing to Foreign Firms

A lot of SEO firms outsource their work to foreign agencies these days owing to reduced labor costs and increased productivity. While it can be encouraging to think that your business’s SEO goals would be met by talented SEO experts from around the world, there are high chances for it to fall in the hands of novices and inexperienced SEO professionals who could waste your time and money considerably. If the company you approach for a Sun e-Commerce Package tends to outsource its services to a foreign firm, do not hesitate in asking about the credentials of the firm, as well as its expertise in the field. With SEO, you get what you pay for. Don’t be apprehensive about asking questions so long as it would help you land a deal with a great SEO agency or its foreign subordinate.

Switcheroo Tricks

This is one of the oldest tricks in the book and the one that almost every other business falls for. A company offering attractive packages like SEO for ecommerce Websites in 2018 can promote a renowned SEO expert as its lead and as the person who would be working for your SEO. However, unknown to many, the actual work may be handled by inexperienced SEO specialists. Hence, it is essential to ask the company about who would be working on your project and to possibly provide a contact number so that you can be in touch with the concerned individual on a regular basis. Make it a point that you would want to be informed about regular updates and sign on the dotted line only if you know the company’s work will match your expectations.

Summary

On the lookout for a company that offers e-commerce SEO services? Ensure that you keep these pointers in mind when scouting for the best possible SEO agency to meet your expectations and SEO requirements.

Author Bio

Vishal Vivek co-founded the leading digital marketing company of India, SEO Corporation. Vishal has been ‘shoulder’ deep in his responsibilities as the CEO of the company since last 7 years. In his free time, he’s found researching new non-fiction novels, reviewing new books, enjoying somewhat risky vacations and spoiling random stray animals with love.

Clever Construction: Improve Project Accuracy with Top Tech

Technology is making its way into every type of business. Even if you think your industry doesn’t benefit from being more connected and tech-savvy, you’ll find that there are many ways that the use of technology could help your business. In the construction industry, a lot of time is spent on building sites, rather than in an office. However, technology can be of use both on and offsite to create a more efficient working environment. You need to be able to deliver projects on time, and you need to coordinate between office work and labor on construction sites. You can make use of tech and the internet in a variety of ways to run more efficient construction sites and a better office too.

Online Communication with Clients, Suppliers and More

Technology makes communication much easier. It gives you a huge variety of ways to keep in touch with people, whether it’s online, over the phone, or using another message. Online communication alone gives you the option of email, instant messaging, collaboration and messaging apps like Slack, project management software, and more. You can spend time finding the best ways to communicate with your clients, employees working remotely and in the office, suppliers and anyone else that it’s essential for you to keep in touch with. It’s worth exploring different options to get things right and find out what works for your business.

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Research Equipment and Supplies Online

The internet is always a great resource for making improvements to your construction business. One of the ways you can streamline a process and ensure you have more efficient construction sites is to find the best equipment and supplies online. You might not exactly be browsing an online store and clicking “add to basket” on a piece of equipment that costs thousands, but you can find all the information you need to make informed decisions. It’s essential that you’re well-informed when you’re spending a lot of money, so having all the right information available to you is important. On this website, you can compare construction trailers to ensure you make the right purchase for your business. But you can still ensure you speak to an expert about any products before you buy. Many companies will still give you a personal account manager, but they also make things easier for you with online resources and portals.

Collaborate Onsite with Cloud Technology

Cloud technology is taking over the business world, with uses for almost everything. It can make the use of tech more affordable and more flexible. In the construction industry, it can make collaboration both onsite and offsite easier to carry out. Information can be collected easily and shared with any relevant people in an instant using cloud storage and sharing technology. People can work on the same documents or files without having to constantly email or create multiple versions. Everything can happen in real-time using management software, mobile apps and other useful tech that makes working together a lot easier.

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Use Mobile Devices to Capture Information

Mobile devices make keeping track of things onsite more attainable. Combined with cloud technology, mobile tech helps you to capture any information you might need from a site that could help you to make things more efficient. For example, employers can track the number of hours their laborers are working onsite, and even record what they’re doing during these hours. This information can then easily be shared with the office staff so that they can get a good picture of what’s happening onsite. You can improve the management of employees and time. Mobile devices can also capture information ranging from receipts for purchases to use of materials.

Make Better Decisions with Better Data

With real-time data made available by the use of technology onsite, better decisions can be made to make things more efficient. Data on costs and labor can be used to see the impact of different decisions and adjustments before they are carried out so that the best choices can be made. You can save money and time by getting a clearer idea of what impact different decisions will have before taking any action. Designers and contractors can experiment with various configurations before a project is finalized to ensure the most efficiency.

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Meet Compliance Regulations More Easily

Compliance is essential in the construction industry, and it can sometimes feel as if it gets in the way of carrying out your work. However, technology can make it simpler to follow all the regulations and keep your business running smoothly without getting into any trouble. One of the tools that can be useful is a document management solution, which makes it easier to store and organize any important documents and comply with any data regulations. Using secure portals, you can keep documents and data safe and track compliance with other regulations too.

Provide Remote Assistance

Technology can also be useful for providing remote assistance to employees who might need it. Wearable technology might even be useful onsite, such as smart glasses which can provide direction to someone while leaving their hands free to complete a task. Communication between people onsite and those who might be in an office or support role is better with mobile, connected devices. It could mean that people have to travel less, and emergencies or pressing tasks can be dealt with more quickly.

Improve Accuracy with Augmented Reality

Although it’s still in its early stages of being adopted by businesses, augmented reality could help to speed up and improve the accuracy of construction projects. Using tech like the HoloLens, you can pick up on flaws in designs and see how things can be constructed more accurately. Tasks that might have required a large number of people working on them before to get everything right could be much simpler with the use of augmented reality to envision what the final product will look like before any work is carried out.

Technology can improve efficiency on construction projects in a number of ways. Explore what it could do for your company to benefit from it.